Skills
The work behind the tool
Software does not replace knowing what you are doing. These are the skills social growth actually runs on, written to be useful whether or not you ever use Quillen: what each one is, how to do it, and the mistakes that make most attempts fail.
Stage 03 of five, Sound like yourself. The other four are worth reading in any order.
Three adjectives are not a voice
Listening, scoring and scheduling all decide who reads you. The voice decides whether anyone answers, and it is the only one of the five that every other stage has to agree with. Write it down first and the rest of this page has something to be consistent about. Leave it and you will do all the work of reaching the right person, then sound like everyone else who reached them.
How these are written
Every page has the same shape: a definition you could quote, the parts that are genuinely hard, a set of steps, the common mistakes, and the questions people actually ask. Each one ends with a short, clearly separated note on how Quillen handles that particular thing, including where it does not. The rest of the page is not about us.
Find the conversations
Deciding what to listen to, before deciding what to say.
Social listening
Social listening is a filter, not a feed
A filter you act on, not another dashboard.
Read moreKeyword tracking
Most keyword lists are too broad to be read
Narrow beats broad. Every time.
Read moreAudience research
You cannot write for people you have not read
Their words, recorded before you write yours.
Read moreCompetitor monitoring
Watch the customers, not the competitor
Their unhappy customers are the signal.
Read more
Work out who matters
Turning a stream of people into a shortlist worth your time.
Sound like yourself
Writing a voice down so it survives volume.
Show up without burning the account
Reaching out, planning a week, signing things off, easing a new account in.
DM outreach
Earn the DM in public first
The public reply is what earns the DM.
Read moreContent calendar
Plan a week, not a quarter
A week you finish beats a quarter you abandon.
Read moreApproval workflows
Approve what is risky, not what is routine
Review the risky. Let the routine through.
Read moreAccount warm up
A new account has no credit, so do not spend any
Weeks, not days. And no shortcuts.
Read more
Keep score
Who you already spoke to, what the numbers say, what you end up known for.
Engagement tracking
The second reply is where relationships are built or burned
A ledger of who you already spoke to.
Read moreSocial media analytics
Most social metrics are not decisions
Four numbers. The rest is decoration.
Read morePersonal branding
Be known for one thing, by the right few thousand people
One thing, the right few thousand people.
Read more
Knowing the work is half of it
The other half is doing it every day without it eating the day. Quillen finds the conversations, drafts in a voice built from your own writing, and waits for you to approve before anything posts.