B2B marketers
Distribution is the job nobody staffed
Most B2B teams are not short of content. They are short of distribution: the thing you published on Tuesday reached the people who already follow you and nobody else. Replying in the conversations your buyers are already having is the cheapest distribution there is, and it is the one nobody has time to staff.
Put the point of view where the buyers are
Keyword and creator search across X and LinkedIn surfaces the threads where your category is being discussed right now. A useful reply in one of those reaches a warmer audience than a post to your own followers, and it costs a paragraph rather than a production cycle.
Scored against your ICP, not against volume
Every candidate is scored for buyer intent against the ideal customer profile you describe, so what reaches your queue is weighted towards people showing a signal rather than everyone who used the keyword. That is the difference between a distribution channel and a comment quota.
Consistent voice across the people posting
A workspace holds a persona per person, built from their own writing rather than a shared tone preset, so the founder, the product lead and the marketer do not all sound like the same brand account wearing different names.
Reporting you can put in a deck honestly
Impressions, engagement, follower growth and profile clicks per post and per account, with period on period deltas, and a CSV export for anything you need in your own reporting. Impressions come from X; LinkedIn through our third party provider does not expose them, so that column is empty rather than estimated.
Common questions
- Is this a scheduler?
- It schedules posts and threads, but that is not the point of it. The product is finding conversations worth joining and drafting a reply in your voice; the composer exists because you need somewhere to put what discovery finds.
- Can several people on the team use it?
- On Team, yes: multiple seats in one shared workspace with owner, admin and member roles, and an optional two step approval so drafting and final sign off can sit with different people.
- How do I stop it sounding like marketing?
- Each persona is built from real writing by a real person and every draft is linted against it before it reaches the queue. Anything that still reads like a brand account is something you edit or reject, because by default nothing posts without approval.